BECOMING CONTINUES ACROSS INTERNATIONAL FLAGSHIP STORES

Launched during Milan Design Week, BECOMING continues throughout the year as part of the celebrations for Rimadesio’s 70th anniversary.
The concept, created by Juma, now develops into a program of events across the brand’s international flagship stores, extending globally a narrative that interprets the anniversary as an opportunity for openness and dialogue between art, architecture, and design.
Five events — New York, Paris, London, Miami, and Shenzhen — mark this journey, transforming each space into a place for connection and sharing.
At every event, the latest additions to the collection designed by Giuseppe Bavuso are presented, in continuity with a design research process that constantly evolves.
A unified narrative that brings memory and future, continuity and transformation into dialogue. The collection is enriched with new materials, finishings, systems, and furnishing pieces, reaffirming an idea of design as an open process, in relationship with architecture and contemporary living.