BECOMING — MILANO FLAGSHIP STORE
During Milano Design Week 2026, the Flagship Store in via Visconti di Modrone expressed Rimadesio70 BECOMING through the most concrete dimension of the project: the collection.
Signed by Giuseppe Bavuso, who has guided its development for more than thirty-five years, the proposal was enriched with new materials, finishes, systems and complements, confirming an approach to design as a continuous process, in dialogue with architecture and with the evolution of living.
Conceived as a natural extension of the showroom, the dehor underwent a design revision. Mediterranean vegetation and the covering specially designed by Bavuso for the Flagship Store patio defined a protected yet permeable space, while the new continuous flooring helped create a uniform environment, designed to welcome visitors and encourage dialogue and in-depth exploration. Here, the new collection proposals intertwined with iconic elements and previous offerings, giving life to an exclusive and coherent whole.
Lambda table: Structure glossy lacquered 275 amaranto, glossy lacquered glass top 275 amaranto. Ori chairs: Structure 19 rovere termotrattato, ridge leather seat P034 pepper
Aliante: Structure 303 bronzo, glass 12 riflettente rafia, glass internal shelves 63 grigio trasparente, base, top, drawer unit and back panel 15 noce. Hedon: Structure 304 platino, plain fabric panels T224 shell
Sail Syncro: Structure 711 rovere, glass 02 acidato extrachiaro
Hedon: Structure 304 platino, plain fabric panels T224 shell
Inside, the showroom was configured as an environment of relationship as well as display. The days saw a natural alternation between moments of exchange and moments of autonomous exploration, in which the project revealed itself. A context that encouraged dialogue and restored centrality to the direct experience of systems and materials.
Lambda table: Structure in marble 181 nero marquinia, glass top 63 grigio trasparente. Ori chairs: Structure 27 rovere nero, ridge leather seat P033 wine
Self Blade: Structure 13 nero, glass fronts 846 Vetro nero Taiga, glass top 67 Riflettente chiaro
Self: exclusive patented hinge
Ascot armchair: Structure 27 rovere nero, blaze leather cover P015 storm
Althea armchair: Structure X253 Inox grey, blaze leather cover P015 storm
Self Blade: Structure 303 bronzo, fronts 303 bronzo lucido, Glass top 67 riflettente chiaro, open module 15 noce
Rialto writing desk: Structure: 304 platino, top 63 grigio trasparente, wooden fronts 711 rovere, accessories in cuir 160 miele
The new proposals expand design possibilities through technical and formal solutions that maintain a constant balance between innovation and artisanal quality.
To support the narrative, visitors to the flagship store received the new magazine, which accompanies the reading of the collection through an essential visual journey and conveys a complete vision of the overall identity.
Self Blade: Structure 301 peltro, glass fronts and lower top 600 Grigio artico opaco, glass top 67 Riflettente chiaro
Dress bold: Structure 303 Bronzo, nomad fabric panels T020 Nebbia, wooden shelves and basefloor E002 Melaminico Rovere Dark, accessories in synthetic leather 154 argilla
Wooden shelves and basefloor E002 Melaminico Rovere Dark, accessories in synthetic leather 154 argilla
Air libro: Structure 711 rovere, glass 08 Fibra bronzo, handle 711 Rovere
Special thanks to: Angus Ogilvie, Boris Zibikowski, Gardeco, Gruppo Meregalli, Lumina, Phineas Harper, Tom Rossau, Valverde, Alessi, Davide Groppi, Giacomelli Giardini, Heatsail
