BMW chooses Rimadesio as a role model in sustainability
The well-known automotive Group dedicates to Rimadesio an episode of the “Stories of Sustainability” format, a storytelling project that focuses on a key theme for the brand: sustainability.
“It is a new video project, a branded content through which BMW recounts the story of companies that have a strong green vision and a sustainable approach to their business.”
“We enjoyed the idea to address the topic in a different way, especially with a story that goes beyond the pure dimension of our automotive product” said Carlo Botto Poala, Marketing Director at BMW Italia.
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