The new aesthetic of the Rimadesio Milano Flagship Store

On the occasion of Milan Design Week 2023, Rimadesio’s completely redesigned Milan Flagship Store reopens its doors. Clean lines in its architectural spaces, textured surfaces and light, luminous shades help to underline the modernity of the Rimadesio collection.

Designed by Giuseppe Bavuso, the company’s Art Director and Designer, the renovated flagship store has undergone a major restyling: the display concept draws on a sober and minimal colour palette. The choice of finishing materials with a deliberately textured effect interacts with and complements the bright sleekness of the Rimadesio furnishings.

Even the woods are lightened and some walls are embellished with natural alpine moss, to enhance the collections and directly highlight the green spirit that has been part-and-parcel of the company’s design and eco-sustainable choices over the last three decades.

With a total area of 800 square metres, the space is spread over two levels, perfectly integrated with each other so as to create an airy and harmonious environment, capable of communicating the brand’s qualities as effectively as possible.