BECOMING — PALAZZO ISIMBARDI

MILANO DESIGN WEEK 2026.
Rimadesio70 BECOMING unfolded as a widespread experience, capable of activating a direct relationship with the public through different places, languages and moments. More than a celebration, it was an open narrative device, signed by Juma, in which memory and vision were translated into a shared experience.
Throughout the week, dedicated moments alternated with free openings to visitors, creating a rhythm that encouraged encounter and interpretation.

AEDES MEMORIAE
In the courtyard of Palazzo Isimbardi, Aedes Memoriae by Encor Studio defined a suspended space, in which light and matter became rarefied until they turned into perception. The installation, created specifically for Rimadesio within the project, constructed an environment that invited slow, almost silent observation, capable of activating an intimate relationship with the space. An intervention that translated memory into a sensory experience, avoiding any descriptive dimension.

R PARADIGM
The immersive room R-Paradigm, curated directly by Juma, introduced a shift in rhythm and language. The narrative was constructed through moving images, sound and visual sequences that conveyed the complexity of the company’s journey. Not a linear narration, but a system of suggestions that connected past, present and perspective, transforming content into direct experience.

RIMADESIO70
Three dedicated evenings represented the most explicit moment of opening and celebration. The Italian network, the international network, the company community and the local supply chain came together in a shared context, giving shape to a collective dimension. In their speech, Davide and Luigi Malberti recalled the value of family and of the relationships built over time, inviting guests to read the company’s journey as an ongoing process and to experience the milestone of seventy years as a collective and participatory moment.